If you read my last post you may remember I am currently in a situation where training must be provided on very short notice and I listed how I am attempting to get this done. Something I touched upon was communication, but because communication and marketing training is very important in this type of situation I wanted to expand a bit more on the topic. I have written about marketing courses before, but the last minute nature of on-demand situations makes marketing even more crucial for the audience to know it's available in addition to generating interest and motivation.
So, in an "on-demand" scenario also be prepared to:
- Get the e-mail blasts ready with direct links to the learning resources you are offering - make it easy for them to access immediately.
- Announce the course, job aids, blog etc. on the LMS and/or intranet - again providing direct links.
- Give the heads up to supervisors to gain their support and get a buzz going. In fact, getting announcements in their meetings is big plus. Getting face time in their meetings yourself is good too. Encourage SMEs and stakeholders to talk it up also.
Remember, always include a good description of what is being offered and the benefits of participating - if it is relevant, they will attend.